WE DON’T BUILD BRANDS FROM THE OUTSIDE IN.
WE BUILD THEM FROM WITHIN.
NEXT is an athlete and brand management firm working with athletes and businesses to navigate what comes next - with clarity, intention and long-term strategy.
What’s NEXT?
It’s a question we all come back to - in sport, in business and in life.
Next season.
Next chapter.
Next move.
This is where we stop and ask it properly.
NEXT was built to address a gap we kept seeing.
Athletes were being managed - but not prepared for what comes after performance.
Businesses were being branded - but not understood beneath the surface.
Both were being shaped from the outside.
NEXT exists to work from the inside.
We help athletes and businesses understand who they are, what they stand for and where their real value lies, then build strategy around that.
Not trends.
Not templates.
Not noise.
Just work that fits - and lasts.
Two pathways. One philosophy.
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FOR BUSINESSES
Markets are noisier. Behaviour is less predictable. Surface-level branding doesn’t hold.
NEXT works with businesses to understand:
> how the business actually operates
> who it is truly serving
> where real opportunity exists
From there, we translate business identity and market reality into clear brand strategy, narrative and partnerships that are natural to sustain.
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FOR ATHLETES
Athlete management launching July.
Athletes today have more power than ever to build brands that outlive their sporting career.
NEXT supports athletes through:
> career guidance and key decisions
> contract and opportunity alignment
> long-term identity and brand strategy
> brand-aligned partnerships and long-term commercial relationships
> access to trusted networks that support each athlete’s long-term direction
We focus on building lived brands - grounded in purpose, values and individual strengths - with a view to long-term impact and legacy, not just promotion.
We work selectively and long-term.
Our process is considered, conversational and built around understanding before execution.
The detail lives in the room, not on the screen.
How We Work
Where Brand Strategy Lives
Brand strategy and narrative development within NEXT is delivered through The Page - our founding strategic partner.
The Page specialises in identity-led brand strategy, translating how a business or individual actually operates into clear positioning, narrative and partnerships that hold over time. This work is already trusted by AFL athletes and corporate clients across industries including insurance, real estate, trades and food retail.
This ensures brand work is not promotional or trend-led, but grounded in authenticity, behaviour, and long-term relevance.
Who We Are
Kallen Bond
Founder + Player Agent - Partnerships
Natasha Leembruggen - THE PAGE
Founding Strategic Partner - Brand & Identity